Evoking presence in vlogging: A case study of U. K. beauty blogger Zoe Sugg

ZHANG, Hantian (2018). Evoking presence in vlogging: A case study of U. K. beauty blogger Zoe Sugg. First Monday, 23 (1).

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Official URL: https://journals.uic.edu/ojs/index.php/fm/article/...
Open Access URL: https://journals.uic.edu/ojs/index.php/fm/article/... (Published version)
Link to published version:: https://doi.org/10.5210/fm.v23i1.8107


© First Monday, 1995-2017. In this paper, we explore how video blogs (vlogs) evoke the sense of "presence", by examining famous U. K. video blogger (vlogger) Zoe Sugg's "Haul" videos. As a result of this analysis, we argue that vlogs could evoke presence through two main elements: sensory and social elements. Sensory elements refer to colour, camera usage, video image and sound qualities. Social elements are eye contact, facial expression, conversation and gesture. Past studies have rarely applied "presence" theory to vlogging. As vlogs have become a popular format on the Internet, this study could provide new directions for research into the experiences of vlog viewers. It also offers video bloggers initial understandings of how their content could affect their popularity by altering audiences' feelings of presence.

Item Type: Article
Uncontrolled Keywords: 0807 Library and Information Studies; 2001 Communication and Media Studies; 0806 Information Systems; Information & Library Sciences
Identification Number: https://doi.org/10.5210/fm.v23i1.8107
SWORD Depositor: Symplectic Elements
Depositing User: Symplectic Elements
Date Deposited: 09 Dec 2019 16:44
Last Modified: 18 Mar 2021 03:04
URI: https://shura.shu.ac.uk/id/eprint/25276

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