Exploring Professional Sales and Marketing Identity In B2B Customer Value Creation

JOHNSTON, Paul and KELLY, Simon (2018). Exploring Professional Sales and Marketing Identity In B2B Customer Value Creation. In: The First Global Conference on Creating Value., Leicester, England, 23-24 May 2018. (Unpublished)

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    Item Type: Conference or Workshop Item (Paper)
    SWORD Depositor: Symplectic Elements
    Depositing User: Symplectic Elements
    Date Deposited: 18 Aug 2020 15:59
    Last Modified: 18 Aug 2020 16:00
    URI: http://shura.shu.ac.uk/id/eprint/25209

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