Partial Least Squares Structural Equation Modeling in Asian Tourism and Hospitality Research: A Systematic Review

During the recent years, a growing number of tourism and hospitality researchers have used partial least squares structural equation modeling in their studies. However, little is known about the application of PLS-SEM in Asian tourism and hospitality research. This chapter was conducted to fill this research gap by assessing to what extent Asian research in tourism and hospitality has followed the guidelines recommended by the most prominent literature on PLS-SEM. Sixty-four partial least squares structural equation modeling studies conducted by Asian researchers and/or on Asian contexts that were published in 66 tourism and hospitality journals from 2000 to the end of February 2017 were systematically reviewed. The results identified some weaknesses in conducting the analysis which should be addressed in future empirical studies. The results of this systematic review provide tourism and hospitality researchers with best practice guidelines for conducting partial least squares structural equation modeling in their studies.