Assessing the Impact of Loyalty Program on Consumer Purchasing Behavior in Fine-Dining Restaurant

DAH, Helen Mavis, CHEN, Wei and PREMPREH, Vida Minta (2015). Assessing the Impact of Loyalty Program on Consumer Purchasing Behavior in Fine-Dining Restaurant. Journal of Business and Management, 7 (30).

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Official URL: https://iiste.org/Journals/index.php/EJBM/article/...
Open Access URL: https://iiste.org/Journals/index.php/EJBM/article/... (Published version)
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Item Type: Article
Uncontrolled Keywords: 1503 Business and Management
SWORD Depositor: Symplectic Elements
Depositing User: Symplectic Elements
Date Deposited: 31 Jul 2020 14:59
Last Modified: 31 Jul 2020 14:59
URI: http://shura.shu.ac.uk/id/eprint/24937

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