Assessing the Impact of Loyalty Program on Consumer Purchasing Behavior in Fine-Dining Restaurant

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DAH, Helen Mavis, CHEN, Wei and PREMPREH, Vida Minta (2015). Assessing the Impact of Loyalty Program on Consumer Purchasing Behavior in Fine-Dining Restaurant. Journal of Business and Management, 7 (30). [Article]

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Official URL:
https://iiste.org/Journals/index.php/EJBM/article/...
Open Access URL:
https://iiste.org/Journals/index.php/EJBM/article/...
Open Access Version:
Published version
Uncontrolled Keywords:
1503 Business and Management
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Item Type:
Article
SWORD Depositor:
Symplectic Elements
Depositing User:
Symplectic Elements
Date Deposited:
31 Jul 2020 14:59
Last Modified:
17 Mar 2021 23:49
URI:
https://shura.shu.ac.uk/id/eprint/24937
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