TAYLOR, Marc (2019). From Juventus FC, US Track and Field, AFC Ajax, AC Milan and FC Barcelona to Battling Several Years of 'Yeah, but No, but Yeah, But…': International Brand Positioning Challenges and Opportunities Facing Basic Net SpA with Kappa(R). Where's Tomorrowland-ing? [Teaching Resource]
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Official URL: https://www.thecasecentre.org/educators/submission...
Item Type: | Teaching Resource |
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Uncontrolled Keywords: | No archiving policy |
SWORD Depositor: | Symplectic Elements |
Depositing User: | Symplectic Elements |
Date Deposited: | 22 Jul 2019 13:43 |
Last Modified: | 18 Mar 2021 03:51 |
URI: | https://shura.shu.ac.uk/id/eprint/24841 |
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