From Juventus FC, US Track and Field, AFC Ajax, AC Milan and FC Barcelona to Battling Several Years of 'Yeah, but No, but Yeah, But…': International Brand Positioning Challenges and Opportunities Facing Basic Net SpA with Kappa(R). Where's Tomorrowland-ing?

TAYLOR, Marc (2019). From Juventus FC, US Track and Field, AFC Ajax, AC Milan and FC Barcelona to Battling Several Years of 'Yeah, but No, but Yeah, But…': International Brand Positioning Challenges and Opportunities Facing Basic Net SpA with Kappa(R). Where's Tomorrowland-ing? [Teaching Resource]

Full text not available from this repository.
Official URL: https://www.thecasecentre.org/educators/submission...
Item Type: Teaching Resource
Uncontrolled Keywords: No archiving policy
SWORD Depositor: Symplectic Elements
Depositing User: Symplectic Elements
Date Deposited: 22 Jul 2019 13:43
Last Modified: 22 Jul 2019 14:00
URI: http://shura.shu.ac.uk/id/eprint/24841

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics