From Juventus FC, US Track and Field, AFC Ajax, AC Milan and FC Barcelona to Battling Several Years of 'Yeah, but No, but Yeah, But…': International Brand Positioning Challenges and Opportunities Facing Basic Net SpA with Kappa(R). Where's Tomorrowland-ing?

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TAYLOR, Marc (2019). From Juventus FC, US Track and Field, AFC Ajax, AC Milan and FC Barcelona to Battling Several Years of 'Yeah, but No, but Yeah, But…': International Brand Positioning Challenges and Opportunities Facing Basic Net SpA with Kappa(R). Where's Tomorrowland-ing? [Teaching Resource]