Experiences Marketing: A Cultural Philosophy for Contemporary Hospitality Marketing Studies

TRESIDDER, Richard (2015). Experiences Marketing: A Cultural Philosophy for Contemporary Hospitality Marketing Studies. Journal of Hospitality Marketing and Management, 24 (7), 708-726.

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Abstract

This article explores the landscape of contemporary hospitality marketing. It is argued that the teaching and academic discussions that surround the subject area adopt a predominantly positivistic approach; although important, that does not adequately reflect the nature of the industry or the products offered. Such a metrics-oriented position, although significant in the formulation of marketing strategy, does not reflect the complex experiential, nontangible nature of the hospitality product. This article presents a culturally located philosophy that reflects the multifaceted nature of the industry. The philosophy is underpinned by three precepts that draw from a multidisciplinary theoretical framework to create a more subject-specific approach to marketing, that when woven with traditional approaches can create a more effective and informed contemporary approach.

Item Type:	Article
Uncontrolled Keywords:	market research; culture; methodology; Corporate Social Responsibility (CSR); hospitality; experiences marketing; 1504 Commercial Services; 1505 Marketing; 1506 Tourism; Marketing
Identification Number:	https://doi.org/10.1080/19368623.2014.945224
Page Range:	708-726
SWORD Depositor:	Symplectic Elements
Depositing User:	Symplectic Elements
Date Deposited:	30 Jul 2019 14:02
Last Modified:	18 Mar 2021 03:42
URI:	https://shura.shu.ac.uk/id/eprint/24622

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