Intergenerational spaces: citizens, political marketing and conceptualising trust in a transitional democracy

SUSILA, Ihwan, DEAN, Dianne and HARNESS, David (2015). Intergenerational spaces: citizens, political marketing and conceptualising trust in a transitional democracy. Journal of Marketing Management, 31 (9-10), 970-995.

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Official URL: https://www.tandfonline.com/doi/abs/10.1080/026725...
Link to published version:: https://doi.org/10.1080/0267257x.2015.1036768

Abstract

As the third largest democracy in the world, Indonesia’s relatively peaceful transition from authoritarian rule to democracy deserves academic attention. This study explored the notion of trust and how it could influence electoral behaviour. An intergenerational perspective was used to compare the differences between parents who were familiar with the previous political system and their children who have only been exposed to a new democratic system. Through the extension of the Dermody and Hanmer-Lloyd model of electoral behaviour, this study identifies the antecedents of trust/distrust in a transitional democracy and shows how these are different when citizens’ consider the political system and the political candidate. The work can benefit policy makers and political candidates who can develop political marketing strategies to engage citizens in the electoral process.

Item Type: Article
Uncontrolled Keywords: 1505 Marketing; 1504 Commercial Services; 1503 Business And Management
Identification Number: https://doi.org/10.1080/0267257x.2015.1036768
SWORD Depositor: Symplectic Elements
Depositing User: Symplectic Elements
Date Deposited: 12 Mar 2019 15:45
Last Modified: 12 Mar 2019 15:45
URI: http://shura.shu.ac.uk/id/eprint/23825

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