Feasibility Study of Social Media for Public Health Behaviour Changes

AJAO, Oluwaseun and JUREK, Anna (2016). Feasibility Study of Social Media for Public Health Behaviour Changes. In: 7th International Conference on Social Media & Society, Goldsmiths University of London, 11-13 Jul 2016. Social Media & Society Conference. (Unpublished)

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Open Access URL: https://arxiv.org/pdf/1701.06431.pdf
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    Social networking sites such as Twitter and Facebook have been shown to function as effective social sensors that can “feel the pulse” of a community. The aim of the current study is to test the feasibility of designing, implementing and evaluating a bespoke social media-enabled intervention that can be effective for sharing and changing knowledge, attitudes and behaviours in meaningful ways to promote public health, specifically with regards to prevention of skin cancer. We present the design and implementation details of the campaign followed by summary findings and analysis.

    Item Type: Conference or Workshop Item (Keynote)
    SWORD Depositor: Symplectic Elements
    Depositing User: Symplectic Elements
    Date Deposited: 22 Jul 2020 15:11
    Last Modified: 22 Jul 2020 15:11
    URI: http://shura.shu.ac.uk/id/eprint/23771

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