The question of ‘alternatives’ within food and drink markets and marketing: introduction to the special issue

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SMITH MAGUIRE, Jennifer, WATSON, David J and LANG, John T (2017). The question of ‘alternatives’ within food and drink markets and marketing: introduction to the special issue. Journal of Marketing Management, 33 (7-8), 495-501.

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Official URL: https://www.tandfonline.com/doi/full/10.1080/02672...
Link to published version:: https://doi.org/10.1080/0267257x.2017.1328906
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    Item Type: Article
    Additional Information: publicationstatus: published
    Uncontrolled Keywords: Social Sciences; Business; Management; Business & Economics; ETHICAL CONSUMPTION; CONSUMERS; ADOPTION; LOOKING; DIVIDE; 1505 Marketing; 1504 Commercial Services; 1503 Business And Management
    Identification Number: https://doi.org/10.1080/0267257x.2017.1328906
    Page Range: 495-501
    SWORD Depositor: Symplectic Elements
    Depositing User: Symplectic Elements
    Date Deposited: 01 Mar 2019 13:00
    Last Modified: 18 Mar 2021 06:32
    URI: https://shura.shu.ac.uk/id/eprint/23734

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