Segmenting the global mobile phone gaming market

ANDERSON, Alexandra (2008). Segmenting the global mobile phone gaming market. In: DOOLE, Isobel and LOWE, Robin, (eds.) International marketing strategy: Analysis, development and implementation. Boston, Cengage.

Full text not available from this repository.

Item Type:	Book Section
Research Institute, Centre or Group - Does NOT include content added after October 2018:	Sheffield Business School Research Institute > International Business, Economics, SMEs and Entrepreneurship
Departments - Does NOT include content added after October 2018:	Sheffield Business School > Department of Finance, Accountancy and Business Systems
Depositing User:	Louise Beirne
Date Deposited:	05 Oct 2018 09:31
Last Modified:	18 Mar 2021 10:45
URI:	https://shura.shu.ac.uk/id/eprint/22795

Actions (login required)

View Item

Downloads

Publication Metrics