Segmenting the global mobile phone gaming market

ANDERSON, Alexandra (2008). Segmenting the global mobile phone gaming market. In: DOOLE, Isobel and LOWE, Robin, (eds.) International marketing strategy: Analysis, development and implementation. Boston, Cengage.

Full text not available from this repository.
Related URLs:
    Item Type: Book Section
    Research Institute, Centre or Group - Does NOT include content added after October 2018: Sheffield Business School Research Institute > International Business, Economics, SMEs and Entrepreneurship
    Departments - Does NOT include content added after October 2018: Sheffield Business School > Department of Finance, Accountancy and Business Systems
    Depositing User: Louise Beirne
    Date Deposited: 05 Oct 2018 09:31
    Last Modified: 18 Mar 2021 10:45
    URI: http://shura.shu.ac.uk/id/eprint/22795

    Actions (login required)

    View Item View Item

    Downloads

    Downloads per month over past year

    View more statistics