Segmenting the global mobile phone gaming market

ANDERSON, Alexandra (2008). Segmenting the global mobile phone gaming market. In: DOOLE, Isobel and LOWE, Robin, (eds.) International marketing strategy: Analysis, development and implementation. Boston, Cengage.

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Item Type: Book Section
Research Institute, Centre or Group - Does NOT include content added after October 2018: Sheffield Business School Research Institute > International Business, Economics, SMEs and Entrepreneurship
Departments - Does NOT include content added after October 2018: Sheffield Business School > Department of Finance, Accountancy and Business Systems
Depositing User: Louise Beirne
Date Deposited: 05 Oct 2018 09:31
Last Modified: 05 Oct 2018 09:31
URI: http://shura.shu.ac.uk/id/eprint/22795

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