Corporate entrepreneurship in Switzerland: evidence from a case study of Swiss watch manufacturers

TAJEDDINI, Kayhan and MUELLER, Stephen (2012). Corporate entrepreneurship in Switzerland: evidence from a case study of Swiss watch manufacturers. International Entrepreneurship and Management Journal, 8 (3), 355-372.

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Official URL: https://link.springer.com/article/10.1007%2Fs11365...
Link to published version:: https://doi.org/10.1007/s11365-011-0179-y

Abstract

The purpose of this study is to examine the extent to which Swiss companies engage in corporate entrepreneurship. To that end, a case study was undertaken to better understand how corporate entrepreneurship is practiced in the watch-making industry. Using a stratified sampling method, 18 corporate-level managers of Swiss watch manufacturers were interviewed over a 5-month period to determine their perception of their firm’s entrepreneurial orientation in terms of proactiveness, risk taking, innovativeness, competitive aggressiveness, and autonomy. Findings were mixed. As anticipated, given the conservative nature of Swiss culture and tradition, the executives reflected corporate values that inhibit proactiveness, risk-taking, and competitive aggressiveness. On the positive side, these executives espoused values that support a corporate culture of innovativeness and autonomy reflecting a resurgence of innovativeness in an otherwise mature industry.

Item Type: Article
Research Institute, Centre or Group - Does NOT include content added after October 2018: Sheffield Business School Research Institute > Service Sector Management
Departments - Does NOT include content added after October 2018: Sheffield Business School > Department of Service Sector Management
Identification Number: https://doi.org/10.1007/s11365-011-0179-y
Depositing User: Kayhan Tajeddini
Date Deposited: 18 Sep 2018 09:03
Last Modified: 18 Sep 2018 09:03
URI: http://shura.shu.ac.uk/id/eprint/22540

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