Memory enhances the mere exposure effect

GRIMES, Anthony and STAFFORD, Tom (2012). Memory enhances the mere exposure effect. Psychology and Marketing, 29 (12), 995-1003.

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Abstract

The fact of having already encountered something encourages future preference, a phenomenon known as the mere exposure effect (MEE). There is a widely accepted view that recognition inhibits the MEE. Here this view is contested and the generality of the findings upon which it is based questioned. New evidence is presented from a systematic investigation of the moderating influence of recognition memory on the MEE, using brand logo stimuli and methods that make the results directly applicable to marketing practice. It is shown that recognition, whether correct or mistaken, enhances, rather than inhibits, the likelihood of preference.

Item Type:	Article
Research Institute, Centre or Group - Does NOT include content added after October 2018:	Sheffield Business School Research Institute > Marketing and Strategy
Departments - Does NOT include content added after October 2018:	Sheffield Business School > Department of Management
Identification Number:	https://doi.org/10.1002/mar.20581
Page Range:	995-1003
Depositing User:	Anthony Grimes
Date Deposited:	23 Aug 2018 09:58
Last Modified:	18 Mar 2021 07:32
URI:	https://shura.shu.ac.uk/id/eprint/22202

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