Impact bias in student evaluations of higher education

GRIMES, Anthony, MEDWAY, Dominic, FOOS, Adrienne and GOATMAN, Anna (2017). Impact bias in student evaluations of higher education. Studies in higher education, 42 (6), 945-962.

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In the context of higher education, this study examines the extent to which affective evaluations of the student experience are influenced by the point at which they are made (i.e. before the experience begins, whilst it is happening and after it has ended). It adopts a between-groups quantitative analysis of the affective evaluations made by 360 future, current and past postgraduate students of a UK business school. The study validates the proposition that affective forecasts and memories of the student experience are considerably inflated in prospect and retrospect; a finding that implies a significant impact bias. It is concluded that the impact bias may have important implications for influencing the effectiveness of student decision-making, the timing and comparability of student course evaluations, and understanding the nature and effects of word-of-mouth communication regarding the student experience.

Item Type: Article
Research Institute, Centre or Group: Sheffield Business School Research Institute > Marketing and Strategy
Departments: Sheffield Business School > Department of Management
Identification Number:
Depositing User: Anthony Grimes
Date Deposited: 13 Sep 2018 10:33
Last Modified: 16 Nov 2018 13:10

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