Enterprise and innovation in community sport

MARSDEN-HEATHCOTE, Joanne and FINNEY, Andrew (2018). Enterprise and innovation in community sport. In: WILSON, Robert and PLATTS, Chris, (eds.) Managing and Developing Community Sport. London, Taylor and Francis, 196-212.

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Abstract

The world is ever changing, and with the advancement of technology, this is even more apparent. This chapter takes a look at how this creates potential opportunities for those more enterprising individuals within the local sporting environment. Not only does it consider why entrepreneurial activity is useful in sport, but also offers processes that show how to develop yourself in an enterprising manner and how to start up and enterprise.

Item Type:	Book Section
Research Institute, Centre or Group - Does NOT include content added after October 2018:	Sport Industry Research Centre
Page Range:	196-212
Depositing User:	Carmel House
Date Deposited:	01 Aug 2018 11:03
Last Modified:	18 Mar 2021 11:15
URI:	https://shura.shu.ac.uk/id/eprint/22146

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