Corporate social responsibility in community sport management

PLUMLEY, Dan and WILSON, Robert (2018). Corporate social responsibility in community sport management. In: WILSON, Robert and PLATTS, Chris, (eds.) Managing and Developing Community Sport. London, Routledge, 81-92.

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Official URL: https://www.taylorfrancis.com/books/e/978131720110...

Abstract

This chapter provides an overview of the concept of Corporate Social Responsibility (CSR) and its application to sport and community sport management. The chapter presents and reviews the main dimensions of CSR in sports organisations and discusses how such organisations leverage CSR activities to showcase the organisation in a positive light. CSR is an important concept for all community sport managers to consider, as it can have profound effects on the perception of the organisation in the eyes of the general public

Item Type: Book Section
Research Institute, Centre or Group - Does NOT include content added after October 2018: Sport Industry Research Centre
Depositing User: Carmel House
Date Deposited: 01 Aug 2018 10:55
Last Modified: 01 Aug 2018 10:55
URI: http://shura.shu.ac.uk/id/eprint/22120

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