Exploring the impact of culture in ethnic restaurants : case study of a Spanish restaurant in London

TABARI, Saloomeh (2016). Exploring the impact of culture in ethnic restaurants : case study of a Spanish restaurant in London. In: ALTINAY, Levent and POUDEL, Surya, (eds.) Enhancing customer experience in the service industry : a global perspective. Cambridge Scholars Publishing.

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    Abstract

    Literature suggests that culture is a powerful force, but this concept is difficult to define and characterise. Service interactions occur between customers, service providers and their stakeholders, and their individual and organisational culture affect all parties. This study examines why Londoners are attracted to ethnic restaurants and whether culture acts as an attraction or a barrier their visit. These service interactions are rich and simultaneous phenomena that are best explored through qualitative research. Accordingly, customer interviews and observational data were taken in a Spanish restaurant in London. The case study data reinforces the view that restaurants satisfy more than biological needs, acting as a social meeting place for like-minded people. The conclusions emphasise the strength of culture as a formative force and how difficult it may be to change cultural behaviour …

    Item Type: Book Section
    Research Institute, Centre or Group - Does NOT include content added after October 2018: Sheffield Business School Research Institute > Service Sector Management
    Departments - Does NOT include content added after October 2018: Sheffield Business School > Department of Service Sector Management
    Depositing User: Saloomeh Tabari
    Date Deposited: 20 Apr 2018 12:49
    Last Modified: 20 Apr 2018 12:49
    URI: http://shura.shu.ac.uk/id/eprint/19044

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