Experiencing public relations: International voices

BRIDGEN, Elizabeth and VERCIC, Dejan, eds. (2017). Experiencing public relations: International voices. Abingdon, Oxon, Routledge.

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    Abstract

    Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those outside and within the field. The book aims to provoke debate around the nature of public relations by looking at how it is defined at a theoretical level, compared to how it is lived and represented in the real world. Chapters feature work from some of the world’s leading public relations scholars. They cover a diverse range of subjects, such as representations of PR in fiction and film, terrorist use of public relations, the impact of social media and a study of ‘dirty work’ within the public relations industry. The book also explores international PR practices, presenting analysis from contributors based in Australia, Germany, India, New Zealand, Norway, Poland, Russia, Slovenia, South Africa, Spain, Sweden, Taiwan, UAE, UK, USA and Venezuela. Experiencing Public Relations goes beyond the ‘frontstage’ scholarship of public relations to bring together stories of public relations in daily life, revealing how influential theories work out in practice and translate into different cultural and social contexts. This book will provide researchers, professionals and students with a vital perspective on the inner workings of public relations today.

    Item Type: Edited Book
    Uncontrolled Keywords: Humanities Media & Film Studies Media & Communications Communication Studies International Media Public Relations in Media Journalism & Professional Media Media Management Public Relations Economics, Finance, Business & Industry Business, Management and Accounting International Business Marketing Public Relations Communication Studies Public Relations
    Research Institute, Centre or Group - Does NOT include content added after October 2018: Cultural Communication and Computing Research Institute > Communication and Computing Research Centre
    Departments - Does NOT include content added after October 2018: Faculty of Science, Technology and Arts > Department of Media Arts and Communication
    Depositing User: Elizabeth Bridgen
    Date Deposited: 23 Jan 2018 11:21
    Last Modified: 23 Jan 2018 11:21
    URI: http://shura.shu.ac.uk/id/eprint/18380

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