Incorporating vanity into a luxury Value-Attitude-Behavior Model-Evidence from luxury restaurant consumers

CHEN, Annie, KLADOU, Stella and PENG, Norman (2017). Incorporating vanity into a luxury Value-Attitude-Behavior Model-Evidence from luxury restaurant consumers. In: Association For Consumer Research (ACR) Conference, San Diego, California, 26-29th October 2017. (Unpublished)

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Abstract

Existing theories of the effect of luxury value on consumers may require adjustment when applied to service-based products. To contribute to the literature, this study incorporates a “vanity” variable into a luxury value-attitude-behavior model. A total of 150 participants from Taiwan completed questionnaires. All hypotheses are supported.

Item Type: Conference or Workshop Item (Paper)
Research Institute, Centre or Group: Sheffield Business School Research Institute > Service Sector Management
Depositing User: Jill Hazard
Date Deposited: 18 Oct 2017 08:57
Last Modified: 19 Oct 2017 06:40
URI: http://shura.shu.ac.uk/id/eprint/17089

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