Writing Postcards from the Museum: Composing Personalised Tangible Souvenirs

NOT, Elena, ZANCANARO, Massimo, MARSHALL, Mark, PETRELLI, Daniela and PISETTI, Anna (2017). Writing Postcards from the Museum: Composing Personalised Tangible Souvenirs. In: CHItaly '17 : 12th Biannual Conference of the Italian SIGCHI Chapter. New York, NY, USA, ACM, 5:1-5:9.

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Official URL: http://doi.acm.org/10.1145/3125571.3125583
Link to published version:: https://doi.org/10.1145/3125571.3125583
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    Building a long-lasting personal relationship with visitors by maintaining their engagement after the visit is one of the most challenging endeavours cultural heritage sites face. When successful, this connection fosters new opportunities for the visitor to get in touch with the heritage, e.g. to visit again or to take part in cultural activities. One way to establish a personal connection is via personalisation services that generate souvenirs for the visitors to take away and foster future engagements with the heritage. This paper discusses how the techniques for personalised text generation can be applied to produce post-visit postcards exploiting the interaction logs collected during the museum visit. The personalised postcard summarises the visit, creates a link with what was experienced and suggests further paths for content discovery. A user study conducted over four weeks confirms the appreciation for the personalised postcard and suggests future developments.

    Item Type: Book Section
    Uncontrolled Keywords: Personalised Souvenirs, Tangible Interaction, Text Generation
    Research Institute, Centre or Group - Does NOT include content added after October 2018: Cultural Communication and Computing Research Institute > Communication and Computing Research Centre
    Departments - Does NOT include content added after October 2018: Faculty of Science, Technology and Arts > Department of Computing
    Identification Number: https://doi.org/10.1145/3125571.3125583
    Page Range: 5:1-5:9
    Depositing User: Mark Marshall
    Date Deposited: 22 Aug 2017 09:26
    Last Modified: 27 Jan 2018 20:39
    URI: http://shura.shu.ac.uk/id/eprint/16572

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