Valuing the inspirational impacts of major sports events

RAMCHANDANI, Girish, COLEMAN, Richard, DAVIES, Larissa, SHIBLI, Simon and BINGHAM, Jerry (2017). Valuing the inspirational impacts of major sports events. In: LUNDBERG, Erik, ARMBRECHT, John, ANDERSSON, Tommy D and GETZ, Donald, (eds.) The value of events. Routledge Advances in Event Research Series . Abingdon, Routledge, 136-158.

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    Abstract

    This chapter focuses on research conducted in the UK prior to London 2012 and evaluates the potential of major sporting events to inspire people to increase their participation in sport and active recreation. The results demonstrate that attending sports events can stimulate increases in participation at grassroots level. While these findings imply that there appears to be an inspiration effect, it is too simplistic to expose people to an event in the hope of changing their behaviour, as people are inspired in different ways. It is also problematic to attribute causality for improvements in activity behaviour to a single event.

    Item Type: Book Section
    Research Institute, Centre or Group - Does NOT include content added after October 2018: Sport Industry Research Centre
    Departments - Does NOT include content added after October 2018: Health and Well-being > Department of Sport
    Identification Number: 9781138678415
    Page Range: 136-158
    Depositing User: Rebecca Jones
    Date Deposited: 24 Jul 2017 15:23
    Last Modified: 24 Jul 2017 15:23
    URI: http://shura.shu.ac.uk/id/eprint/15861

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