Técnicas y herramientas para el trabajo de competencias profesionales en creatividad publicitaria [Techniques and tools to improve professional skills in creative advertising]

RUIZ MORA, Isabel and RUIZ MUNOZ, M J (2016). Técnicas y herramientas para el trabajo de competencias profesionales en creatividad publicitaria [Techniques and tools to improve professional skills in creative advertising]. Opción, 32 (10), 657-674.

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Abstract

The purpose of this paper is to analyse a set of techniques and tools that have been applied in the teaching-learning process of professionals skills, in the field of knowledge of Creative Advertising. The methodology was structured around a series of strategies as the development of case studies, the use of tools in the blackboard, classroom sessions and non-contact sessions to monitor student’s activities. Both the academic performance and the results obtained positive assessments results and feedback. © 2016, Universidad del Zulia. All rights reserved.

Item Type: Article
Research Institute, Centre or Group: Cultural Communication and Computing Research Institute > Communication and Computing Research Centre
Depositing User: Margaret Boot
Date Deposited: 26 Jan 2017 14:16
Last Modified: 26 Jan 2017 14:16
URI: http://shura.shu.ac.uk/id/eprint/14241

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