Técnicas y herramientas para el trabajo de competencias profesionales en creatividad publicitaria [Techniques and tools to improve professional skills in creative advertising]

RUIZ MORA, Isabel and RUIZ MUNOZ, M J (2016). Técnicas y herramientas para el trabajo de competencias profesionales en creatividad publicitaria [Techniques and tools to improve professional skills in creative advertising]. Opción, 32 (10), 657-674.

[img]
Preview
PDF
21841-31411-1-PB.pdf - Published Version
Creative Commons Attribution Non-commercial.

Download (780kB) | Preview
Official URL: http://produccioncientificaluz.org/index.php/opcio...
Related URLs:

    Abstract

    The purpose of this paper is to analyse a set of techniques and tools that have been applied in the teaching-learning process of professionals skills, in the field of knowledge of Creative Advertising. The methodology was structured around a series of strategies as the development of case studies, the use of tools in the blackboard, classroom sessions and non-contact sessions to monitor student’s activities. Both the academic performance and the results obtained positive assessments results and feedback. © 2016, Universidad del Zulia. All rights reserved.

    Item Type: Article
    Research Institute, Centre or Group - Does NOT include content added after October 2018: Cultural Communication and Computing Research Institute > Communication and Computing Research Centre
    Page Range: 657-674
    Depositing User: Margaret Boot
    Date Deposited: 26 Jan 2017 14:16
    Last Modified: 14 Dec 2018 11:48
    URI: http://shura.shu.ac.uk/id/eprint/14241

    Actions (login required)

    View Item View Item

    Downloads

    Downloads per month over past year

    View more statistics