Event evaluation and design : human experience mapping

BEARD, Colin and RUSS, William (2017). Event evaluation and design : human experience mapping. Event Management, 21 (3), 365-374.

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Official URL: https://www.cognizantcommunication.com/journal-tit...
Link to published version:: https://doi.org/10.3727/152599517X14942648527563


This article reports a phenomenological evaluation of a small-scale cause-related event. Three complimentary methods were applied to the interpretation of data obtained from interviewing participants who took part in an event involving the experience of sleeping on the streets with homeless people in a city in the UK. The participant experience data were first explored by applying a simple multiphasic interpretation. A second layer of exploration involved separating the data into six human experience dimensions. A third and final interpretation method involved the collaborative construction of a schematic map as a composite-summative expression of the data. In order to further explore this collaborative schematic data interpretation approach, and its potential for application in event design, experience mapping has subsequently undergone further field trials with event experience designers from a range of private and public organizations across the globe, notably Singapore, Prague, Hong Kong, India, and the UK.

Item Type: Article
Research Institute, Centre or Group - Does NOT include content added after October 2018: Centre for Pedagogic Research and Innovation
Departments - Does NOT include content added after October 2018: Sheffield Business School > Department of Service Sector Management
Identification Number: https://doi.org/10.3727/152599517X14942648527563
Page Range: 365-374
Depositing User: Hilary Ridgway
Date Deposited: 21 Nov 2016 11:40
Last Modified: 18 Mar 2021 00:51
URI: https://shura.shu.ac.uk/id/eprint/14071

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