Urban destination marketing in contemporary Europe : uniting theory and practice

HEELEY, John (2015). Urban destination marketing in contemporary Europe : uniting theory and practice. Bristol, Channel View Publications.

Full text not available from this repository.

Abstract

This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). While analysing and critically assessing the current destination marketing paradigm, the author outlines the basis for a paradigm change. The new theory accommodates the anomalies and counter-instances associated with the existing paradigm and addresses the question of what in the future might best underpin urban DMO marketing operations. The book contains 21 in-depth interviews with senior DMO executives to allow practitioners to describe in their own words how they conduct their destination marketing activities.

Item Type: Authored Book
Depositing User: Margaret Boot
Date Deposited: 07 Nov 2016 12:49
Last Modified: 13 Dec 2016 10:19
URI: http://shura.shu.ac.uk/id/eprint/13746

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics