Proposing business-to-business customer value: towards a conceptualisation of the value proposing actor

JOHNSTON, Paul, NICHOLSON, John and KELLY, Simon Proposing business-to-business customer value: towards a conceptualisation of the value proposing actor. In: UNSPECIFIED.

[img]
Preview
PDF
Johnston Proposing business-to-business customer value.pdf - Accepted Version
All rights reserved.

Download (347kB) | Preview
Related URLs:

    Abstract

    This paper offers an alternative conceptualisation to the prevailing notions of salesperson available in dominant conceptualisations of the term. From the conceptualisations of professional sales and key account managers, we identify eleven themes which denote something different to prevailing notions of selling and tentatively propose the notion of a value proposing actor. The value proposing actor is suggested to be a practitioner capable of seeing the buyer-seller action in context and is sensitive to the sociological aspects of the interaction, such as a process of establishing their eligibility and credibility. We propose that the value creating actor fits in a conceptual position missed in the notions of value co-creation available in the service dominant logic literature, which tends to conflate the individual value proposing actor with the value product of the dyadic exchange.

    Item Type: Conference or Workshop Item (Paper)
    Departments - Does NOT include content added after October 2018: Sheffield Business School > Department of Management
    Sheffield Business School > Department of Finance, Accountancy and Business Systems
    Depositing User: John Nicholson
    Date Deposited: 03 Oct 2016 10:23
    Last Modified: 18 Mar 2021 08:16
    URI: http://shura.shu.ac.uk/id/eprint/12840

    Actions (login required)

    View Item View Item

    Downloads

    Downloads per month over past year

    View more statistics