The evolution of competitor data collection in the hotel industry and its application to revenue management and pricing

HAYNES, Natalie (2016). The evolution of competitor data collection in the hotel industry and its application to revenue management and pricing. Journal of Revenue and Pricing Management, 15 (3-4), 258-263.

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Official URL: https://link.springer.com/article/10.1057/rpm.2016...
Link to published version:: https://doi.org/10.1057/rpm.2016.7
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    Abstract

    This paper explores the move towards the collection and processing of hotel competitor set data since the late 1970s. It identifies a shift from using internal metrics to measure the revenue generating capabilities of a hotel, such as performance against budget, to the use of large amounts of detailed competitor set data processed for hotels by third parties. It analyses the impacts of these changes on the way pricing and revenue decisions are made and suggests the modern manager may have become over focussed on competitor data, potentially diverting the focus from hospitality specific success factors, such as customer service. Keywords : competitor data, hotels, revenue management, price decision-making.

    Item Type: Article
    Research Institute, Centre or Group - Does NOT include content added after October 2018: Sheffield Business School Research Institute > Service Sector Management
    Departments - Does NOT include content added after October 2018: Sheffield Business School > Department of Service Sector Management
    Identification Number: https://doi.org/10.1057/rpm.2016.7
    Page Range: 258-263
    Depositing User: Natalie Haynes
    Date Deposited: 25 Feb 2016 11:06
    Last Modified: 29 Jun 2020 15:41
    URI: http://shura.shu.ac.uk/id/eprint/11591

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