Examining Chinese consumers’ luxury hotel staying behavior

CHEN, Annie and PENG, Norman (2014). Examining Chinese consumers’ luxury hotel staying behavior. International Journal of Hospitality Management, 39, 53-56.

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Official URL: http://www.sciencedirect.com/science/article/pii/S...
Link to published version:: 10.1016/j.ijhm.2014.01.002

Abstract

The value of the luxury goods market is about to exceed US$302 billion worldwide in 2012. In addition, the top 3% of travelers in the world represent 20% of the total tourism expenditure. Although the growth has been significant, few studies have examined the consumption of luxury tourism and hospitality products. The purpose of this paper is to examine consumers’ luxury hotel staying behavior when traveling for leisure purpose. To examine this issue of growing importance, a modified value–attitude–behavior model was proposed. Following exploratory qualitative research, 368 Chinese consumers were recruited for the main study. Data were analyzed through structural equation modeling. The results show that hotels’ luxury value will influence lodgers’ attitude toward luxury hotels. Furthermore, the better their attitude toward luxury hotels, the more likely they will stay in luxury hotels when traveling. The implications of this study are discussed within the literature of hospitality and consumer studies.

Item Type: Article
Research Institute, Centre or Group: Sheffield Business School Research Institute > Service Sector Management
Identification Number: 10.1016/j.ijhm.2014.01.002
Depositing User: Annie Chen
Date Deposited: 17 Dec 2015 14:19
Last Modified: 10 Dec 2016 08:32
URI: http://shura.shu.ac.uk/id/eprint/11050

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