Understanding in-situ social media use at music festivals

Participation at large music festivals is changing, with many attendees using social media platforms to mediate and shape their experiences of attending such events. We used a combination of Twitter and Foursquare to collect social media posts from attendees at the Glastonbury 2013 music festival and performed a thematic analysis in order to better understand the in-situ use of such media. Our findings reflect the wide range of users' purposes in such settings and provides a basis for further exploration of this area.