Matching tourism type and destination image perceptions in a country context

KLADOU, Stella, GIANNOPOULOS, Antonios A. and ASSIOURAS, Ioannis (2014). Matching tourism type and destination image perceptions in a country context. Journal of Place Management and Development, 7 (2), 141-152.

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Purpose – The aim of this paper is to investigate the possible options for matching country destination image with different types of tourism to explain general attributes towards specific forms of tourism, based on previous research on country of origin effects.

Design/methodology/approach – A quantitative research design is used for the purpose of the study.

Findings – Data analysis demonstrates that the perception of the destination image in a country context varies across various types of tourism in most of the cases investigated. Moreover, the research outcomes portray a close relationship between the match of country image – tourism type and the willingness to visit a destination.

Practical implications – The study assists tourism practitioners and policy makers in gaining a better understanding of whether tourists conceive all forms of tourism in a specific country favourably, simply because they link favourable dimensions to that particular country, or whether they perceive only certain types of tourism favourably.

Originality/value – This study is among the first to empirically demonstrate the effect of match/mismatch of country destination image with the type of tourism on the willingness to visit, based on specific primary travel motives.

Item Type: Article
Research Institute, Centre or Group: Sheffield Business School Research Institute > Service Sector Management
Departments: Sheffield Business School > Department of Service Sector Management
Identification Number:
Depositing User: Stella Kladou
Date Deposited: 03 Jun 2015 10:23
Last Modified: 13 Jun 2017 13:29

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