What matters to tourists? A multi-group analysis to assess destination brand equity

KLADOU, Stella, KEHAGIAS, John and DILMPERI, Athina (2015). What matters to tourists? A multi-group analysis to assess destination brand equity. In: GURSOY, Dogan, YOLAL, Medet and LEE, Timothy, (eds.) The 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference, 18-21 June 2015, Beppu, Japan. Proceedings. Advances in Hospitality & Tourism Marketing and Management Conference, 93-99. (Unpublished) [Book Section]

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Official URL:

http://www.ahtmm.com/ahtmm/index.htm

Research Institute, Centre or Group - Does NOT include content added after October 2018:

Sheffield Business School Research Institute > Service Sector Management

Departments - Does NOT include content added after October 2018:

Sheffield Business School > Department of Service Sector Management

Page Range:

93-99

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ORCID:

https://orcid.org/0000-0002-4144-8667

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Item Type:

Book Section

Depositing User:

Stella Kladou

Date Deposited:

04 Jun 2015 13:43

Last Modified:

18 Mar 2021 18:45

URI:

https://shura.shu.ac.uk/id/eprint/10073

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