What matters to tourists? A multi-group analysis to assess destination brand equity

KLADOU, Stella, KEHAGIAS, John and DILMPERI, Athina (2015). What matters to tourists? A multi-group analysis to assess destination brand equity. In: GURSOY, Dogan, YOLAL, Medet and LEE, Timothy, (eds.) The 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference, 18-21 June 2015, Beppu, Japan. Proceedings. Advances in Hospitality & Tourism Marketing and Management Conference, 93-99. (Unpublished)

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Official URL: http://www.ahtmm.com/ahtmm/index.htm
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    Item Type: Book Section
    Research Institute, Centre or Group - Does NOT include content added after October 2018: Sheffield Business School Research Institute > Service Sector Management
    Departments - Does NOT include content added after October 2018: Sheffield Business School > Department of Service Sector Management
    Page Range: 93-99
    Depositing User: Stella Kladou
    Date Deposited: 04 Jun 2015 13:43
    Last Modified: 13 Jun 2017 13:29
    URI: http://shura.shu.ac.uk/id/eprint/10073

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