Destination branding and relationship marketing: a competitive advantage through capitalizing on culture

KLADOU, Stella, GIANNOPOULOS, Antonios A., MAVRAGANI, Eleni and CHYTIRI, Alexandra P. (2012). Destination branding and relationship marketing: a competitive advantage through capitalizing on culture. In: ICOT 2012.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Research Institute, Centre or Group: Sheffield Business School Research Institute > Service Sector Management
Depositing User: Stella Kladou
Date Deposited: 28 Jan 2016 15:56
Last Modified: 28 Jan 2016 15:56
URI: http://shura.shu.ac.uk/id/eprint/10065

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