Evaluating destination brands : the importance of culture

KLADOU, Stella and KEHAGIAS, John (2012). Evaluating destination brands : the importance of culture. In: 1st Pan-Hellenic Place Marketing and Branding Conference, Volos, Greece, 30 March-1 April 2012.

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    Item Type: Conference or Workshop Item (Paper)
    Research Institute, Centre or Group - Does NOT include content added after October 2018: Sheffield Business School Research Institute > Service Sector Management
    Departments - Does NOT include content added after October 2018: Sheffield Business School > Department of Service Sector Management
    Depositing User: Stella Kladou
    Date Deposited: 02 Jun 2015 09:17
    Last Modified: 13 Jun 2017 13:29
    URI: http://shura.shu.ac.uk/id/eprint/10063

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