The role of local people in the development of a local brand : a bottom-up approach

ZOUGANELI, Stathia, TRIHAS, Nikolaos, ANTONAKI, Maria and KLADOU, Stella (2010). The role of local people in the development of a local brand : a bottom-up approach. In: International Conference on Sustainable Tourism : Issues, Debates & Challenges, Crete & Santorini, Greece, 22-25 April 2010.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Research Institute, Centre or Group: Sheffield Business School Research Institute > Service Sector Management
Depositing User: Stella Kladou
Date Deposited: 02 Jun 2015 09:13
Last Modified: 03 Jun 2015 11:11
URI: http://shura.shu.ac.uk/id/eprint/10062

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