Assessing destination image: an online marketing approach and the case of Tripadvisor

KLADOU, Stella and MAVRAGANI, Eleni (2015). Assessing destination image: an online marketing approach and the case of Tripadvisor. Journal of Destination Marketing & Management, 4 (3), 187-193.

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Destination image is a popular research domain in the tourism literature. Yet, limited studies focus on destination image as reflected through actual tourists’ evaluations and reviews on social media. Taken the significance of social media and the relationship between country and destination image, the study embarks upon to assess the cognitive, affective, conative image components. The study presents the destination image concept from the tourists’ point of view, as they review Istanbul on TripAdvisor throughout the summer in 2013. This study, although limited in scope, will be of interest to academic researchers and industry practitioners who are seeking to better understand the behavior of travelers using the Internet.

Item Type: Article
Research Institute, Centre or Group: Sheffield Business School Research Institute > Service Sector Management
Departments: Sheffield Business School > Department of Service Sector Management
Identification Number:
Depositing User: Stella Kladou
Date Deposited: 03 Jun 2015 10:10
Last Modified: 11 May 2018 20:16

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