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CHEN, Annie, KLADOU, Stella and PENG, Norman (2017). Incorporating vanity into a luxury Value-Attitude-Behavior Model-Evidence from luxury restaurant consumers. In: Association For Consumer Research (ACR) Conference, San Diego, California, 26-29th October 2017. (Unpublished)

KLADOU, Stella (2017). Destination branding and customer behavioural intentions, the case of Istanbul as a cultural destination. In: KUMAR DIXIT, Saurabh, (ed.) The Routledge handbook of consumer behaviour in hospitality and tourism. Routledge Handbooks . Abingdon, Routledge, 326-336.

KLADOU, Stella, KAVARATZIS, M., RIGOPOULOU, E. and SALONIKA, E. (2016). The role of brand elements in destination branding. Journal of Destination Marketing & Management, 6 (4), 426-435.

KLADOU, Stella and MAVRAGANI, Eleni (2016). A social media approach to evaluating heritage destination perceptions: the case of Istanbul. In: ALVAREZ, Maria, YUKSEL, Attila and GO, Frank, (eds.) Heritage tourism destinations : preservation, communication and development. Wallingford, UK, CAB International, 91-104.

KLADOU, Stella, RIGOPOULOU, Eirini, KAVARATZIS, Mihalis and SALONIKA, Eleftheria (2015). Asserting the significance of the brand's symbolic elements in destination branding. In: 6th Advances in Tourism Marketing (ATMC) Conference 2015, Joensuu, Finland, 8 - 10 September 2015. (Submitted)

KLADOU, Stella, GIANNOPOULOS, Antonios A. and MAVRAGANI, Eleni (2015). Destination brand equity research from 2001 to 2012. Tourism Analysis, 20 (2), 189-200.

KLADOU, Stella and MAVRAGANI, Eleni (2015). Assessing destination image: an online marketing approach and the case of Tripadvisor. Journal of Destination Marketing & Management, 4 (3), 187-193.

KLADOU, Stella, KEHAGIAS, John and DILMPERI, Athina (2015). What matters to tourists? A multi-group analysis to assess destination brand equity. In: GURSOY, Dogan, YOLAL, Medet and LEE, Timothy, (eds.) The 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference, 18-21 June 2015, Beppu, Japan. Proceedings. Advances in Hospitality & Tourism Marketing and Management Conference, 93-99. (Unpublished)

KLADOU, Stella, ASSIOURAS, Ioannis and GIANNOPOULOS, Antonios A. (2015). Matching tourism type and destination image perceptions in a country context. In: KUBACKI, Krzysztof, (ed.) Ideas in marketing: finding the new and polishing the old. Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference. Developments in marketing science: Proceedings of the Academy of Marketing Science . Springer International Publishing, 381-384.

KLADOU, Stella and MAVRAGANI, Eleni (2014). Assessing image traits on social media: the case of a cultural destination. In: Heritage Tourism and Hospitality International Conference, Istanbul, 6-8 November 2014. (In Press)

KLADOU, Stella and KEHAGIAS, John (2014). Developing a structural brand equity model for cultural destinations. Journal of Place Management and Development, 7 (2), 112-125.

KLADOU, Stella, GIANNOPOULOS, Antonios A. and ASSIOURAS, Ioannis (2014). Matching tourism type and destination image perceptions in a country context. Journal of Place Management and Development, 7 (2), 141-152.

KLADOU, Stella, KEHAGIAS, John and DILMPERI, Athina (2014). An insight into city branding a destination brand equity approach. In: 43rd Annual Conference of EMAC, Universitat de València, Valencia, Spain, June 3-6, 2014. (Unpublished)

KLADOU, Stella, KEHAGIAS, John and DILMPERI, Athina (2014). Destination brand equity: evaluating cultural urban destinations. In: 8th AMA SERVSIG International Service Research Conference 2014, Thessaloniki, Greece, June13-15, 2014. (Unpublished)

KLADOU, Stella and KEHAGIAS, John (2014). Assessing destination brand equity: An integrated approach. Journal of Destination Marketing & Management, 3 (1), 2-10.

KLADOU, Stella and KEHAGIAS, John (2013). Assessing brand equity in the case of cultural destinations. In: Sustainable Issues and Challenges in Tourism Conference.

KLADOU, Stella, BAKAS, Fiona and KLADOU, Magda (2013). Cultural destination brands and the role of gender in sustainable tourism development: Focusing on handicraft entrepreneurs. In: Critical Tourism Conference V, Sarajevo.

KLADOU, Stella, GIANNOPOULOS, Antonios A. and ASSIOURAS, Ioannis (2013). Matching country destination image with tourism types. In: Sustainable Issues and Challenges in Tourism Conference.

GIANNOPOULOS, Antonios A., KLADOU, Stella and ASSIOURAS, Ioannis (2013). Matching tourism type and destination image perceptions in a country context. In: 42th Annual Conference of EMAC.

PAPATHEODOROU, Artemis and KLADOU, Stella (2013). Shifting patterns in cultural management: a success story. In: DIETACHMAIR, Phillip and INCE, Ayca, (eds.) Cultural changemakers against the grain: new players, management practices and policy challenges across Europe and its neighborhood. 4th ed. Turkey, Istanbul Bilgi University, KPY.

ZOUGANELI, Stathia, TRIHAS, Nikolaos, ANTONAKI, Maria and KLADOU, Stella (2012). Aspects of sustainability in the destination branding process: a bottom-up approach. Journal of Hospitality Marketing and Management, 21 (7), 739-757.

KLADOU, Stella, GIANNOPOULOS, Antonios A., MAVRAGANI, Eleni and CHYTIRI, Alexandra P. (2012). Destination branding and relationship marketing: a competitive advantage through capitalizing on culture. In: ICOT 2012.

KLADOU, Stella and KEHAGIAS, John (2012). Evaluating destination brands : the importance of culture. In: 1st Pan-Hellenic Place Marketing and Branding Conference, Volos, Greece, 30 March-1 April 2012.

KLADOU, Stella and KEHAGIAS, John (2012). Sustainable tourism development in times of crises: the contribution of culture to city branding. In: Sustainable Tourism in Times of Crisis, Turkey.

KLADOU, Stella (2011). Cultural festivals: an overview. In: ADA, Serhan, (ed.) Istanbul cultural festivals. Turkey, Turkish Ministry of Education & Culture, Istanbul Bilgi University Publications.

ZOUGANELI, Stathia, TRIHAS, Nikolaos, ANTONAKI, Maria and KLADOU, Stella (2010). The role of local people in the development of a local brand : a bottom-up approach. In: International Conference on Sustainable Tourism : Issues, Debates & Challenges, Crete & Santorini, Greece, 22-25 April 2010.

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