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BERESFORD, Paul and HIRST, Craig (2020). How consumers reconcile discordant food retailer brand images. Journal of Marketing Management, 1-21.

BENSON, Michael, BERESFORD, Paul and HIRST, Craig (2019). Value Creation or Destruction: The Role of Private label in UK Grocery Category Management Decisions. In: BAM2019 Conference Proceedings. BAM.

BERESFORD, Paul, HIRST, Craig and GIOVE, Samantha (2019). A Service Eco-System View of HDA's in UK Higher Education: Emerging insights into value co-creation. In: The Second Global Conference on Creating Value (New York), New York, NY, USA, 14-16 May 2019. (Unpublished)

BENSON, Michael, BERESFORD, Paul and HIRST, Craig (2019). Value Creation Capacity of Category Management Collaborations in the UK Private Label Chilled Food Sector. In: The Second Global Conference on Creating Value (New York), New York, NY, USA, 14-16 May 2019. (Unpublished)

HIRST, Craig and BERESFORD, Paul (2019). How Consumers Utilise Cultural and Culinary Capital Resources to Reconcile Discordant Food Retailer Brand Images. In: 14th Global Branding Conference (Berlin), Berlin, Germany, 8-10 May 2019. (Unpublished)

BENSON, Michael, HIRST, Craig and BERESFORD, Paul (2018). The changing role of the Category Captain in UK grocery retail market. In: 25th International Conference on Recent Advances in Retailing and Services Science, Madeira Island, Portugal, 16 - 19 July 2018. (Unpublished)

MORRIS, Cecile, BERESFORD, Paul and HIRST, Craig (2018). Impact of food retailer branding on expectation generation and liking. Journal of Sensory Studies, 33 (2).

This list was generated on Thu Jul 2 11:55:23 2020 UTC.