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STORY, Vicky, ZOLKIEWSKI, Judy, VERLEYE, Katrien, NAZIFI, Amin, HANNIBAL, Claire, GRIMES, Anthony and ABBOUD, Liliane (2020). Stepping out of the shadows: Supporting actors’ strategies for managing end-user experiences in service ecosystems. Journal of Business Research, 116, 401-411.

GILLOOLY, Leah, MEDWAY, Dominic, WARNABY, Gary and GRIMES, Anthony (2020). The importance of context in understanding football fans’ reactions to corporate stadia naming rights sponsorships. European Journal of Marketing.

BANISTER, Emma, PIACENTINI, Maria G and GRIMES, Anthony (2019). Identity refusal: distancing from non-drinking in a drinking culture. Sociology.

HAMPSON, Daniel, GRIMES, Anthony, BANISTER, Emma and MCGOLDRICK, Peter (2018). A typology of consumers based on money attitudes after major recession. Journal of Business Research, 91, 159-168.

GANZ, Benjamin and GRIMES, Anthony (2018). How claim specificity can improve claim credibility in Green Advertising: Measures that can boost outcomes from environmental product claims. Journal of Advertising Research, 58 (2).

GRIMES, Anthony and ROPER, Stuart (2017). Brief encounters with the discarded, degraded and different. In: Conference Proceedings of the 12th Global Brand Conference of the Academy of Marketing. Kalmar, Linnaeus University, 198-203.

GRIMES, Anthony, MEDWAY, Dominic, FOOS, Adrienne and GOATMAN, Anna (2015). Impact bias in student evaluations of higher education. Studies in higher education, 42 (6), 945-962.

GRIMES, Anthony and STAFFORD, Tom (2012). Memory enhances the mere exposure effect. Psychology and Marketing, 29 (12), 995-1003.

WILLIAMS, Russell and GRIMES, Anthony (2009). Involvement and the influence of online third-party endorsements. International Journal of Internet Marketing and Advertising (IJIMA), 6 (1), 65-84.

GRIMES, Anthony (2008). Towards an integrated model of low attention advertising effects: A perceptual-conceptual framework. European Journal of Marketing, 42 (1/2), 69-86.

This list was generated on Fri May 14 09:35:35 2021 UTC.