Items where SHU Author is "Anderson, Alexandra"

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Book Section

ANDERSON, Alexandra (2008). Segmenting the global mobile phone gaming market. In: DOOLE, Isobel and LOWE, Robin, (eds.) International marketing strategy: Analysis, development and implementation. Boston, Cengage.

Thesis

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ANDERSON, Alexandra (2018). International entrepreneurial capabilities: The role of networks in the small multinational enterprise. Doctoral, Sheffield Hallam University.

This list was generated on Wed May 22 15:51:56 2019 UTC.