Items where SHU Author is "Crowther, Philip"

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Number of items: 10.

Article

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DONLAN, Leah, CROWTHER, Philip and MEDWAY, Dominic (2017). Experiential sponsorship activation at a sports mega-event: The case of Cisco at London 2012. Sport, Business and Management: an International Journal. (In Press)

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BOSTOCK, James, CROWTHER, Philip, RIDLEY-DUFF, Rory and BREESE, Richard (2017). No Plan B: the Achilles heel of high performance sport management. European Sport Management Quarterly. (In Press)

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CROWTHER, Philip, BOSTOCK, James and PERRY, John (2015). Review of established methods in event research. Event Management, 19 (1), 93-107.

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DONLAN, Leah and CROWTHER, Philip (2014). Leveraging sponsorship to achieve consumer relationship objectives through the creation of ‘marketing spaces’: An exploratory study. Journal of Marketing Communications, 20 (4), 291-306.

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CROWTHER, Philip (2011). Marketing event outcomes : from tactical to strategic. International Journal of Event and Festival Management, 2 (1), 68-82.

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CROWTHER, Philip and DONLAN, Leah (2011). Value-creation space : the role of events in a service-dominant marketing paradigm. Journal of Marketing Management, 27 (13-14), 1444-1463.

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CROWTHER, Philip (2010). Marketing space : a conceptual framework for marketing events. The Marketing Review, 10 (4), 369-383.

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CROWTHER, Philip (2010). Strategic application of events. International Journal of Hospitality Management, 29 (2), 227-235.

CROWTHER, Philip and BEARD, Colin (2008). Events education : the value of ‘real world’ learning. LINK, 20, 35-37.

Edited Book

SHARPLES, Liz, CROWTHER, Philip, OREFICE, Chiara and MAY, Daryl, eds. (2014). Strategic Event Creation. Oxford, UK, Goodfellow Publishers Limited.

This list was generated on Wed Aug 23 22:00:43 2017 UTC.