Items where SHU Author is "Crowther, Philip"
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Number of items: 11.
DONLAN, Leah, CROWTHER, Philip and MEDWAY, Dominic (2017). Experiential sponsorship activation at a sports mega-event: The case of Cisco at London 2012. Sport, Business, Management: an International Journal. (In Press)
CROWTHER, Philip, BOSTOCK, James and PERRY, John (2015). Review of established methods in event research. Event Management, 19 (1), 93-107.
DONLAN, Leah and CROWTHER, Philip (2014). Leveraging sponsorship to achieve consumer relationship objectives through the creation of ‘marketing spaces’: An exploratory study. Journal of Marketing Communications, 20 (4), 291-306.
CROWTHER, Philip (2011). Marketing event outcomes : from tactical to strategic. International Journal of Event and Festival Management, 2 (1), 68-82.
CROWTHER, Philip and DONLAN, Leah (2011). Value-creation space : the role of events in a service-dominant marketing paradigm. Journal of Marketing Management, 27 (13-14), 1444-1463.
CROWTHER, Philip (2010). Marketing space : a conceptual framework for marketing events. The Marketing Review, 10 (4), 369-383.
CROWTHER, Philip (2010). Strategic application of events. International Journal of Hospitality Management, 29 (2), 227-235.
SHARPLES, Liz, CROWTHER, Philip, OREFICE, Chiara and MAY, Daryl, eds. (2014). Strategic Event Creation. Oxford, UK, Goodfellow Publishers Limited.
BEARD, Colin (2014). Designing and mapping event experiences. In: SHARPLES, Liz, CROWTHER, Philip, MAY, Daryl and OREFICE, Chiara, (eds.) Strategic Event Creation. Goodfellow.
MOSS, Jonathan (2014). The attendee and the audience : a strategic approach. In: SHARPLES, Liz, CROWTHER, Philip, MAY, Daryl and OREFICE, Chiara, (eds.) Strategic Event Creation. Goodfellow, 65-81.
CROWTHER, Philip and BEARD, Colin (2008). Events education : the value of ‘real world’ learning. LINK, 20, 35-37.