Items where SHU Author is "Crowther, Philip"
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Number of items: 9.
DONLAN, Leah, CROWTHER, Philip and MEDWAY, Dominic (2017). Experiential sponsorship activation at a sports mega-event: The case of Cisco at London 2012. Sport, Business, Management: an International Journal. (In Press)
CROWTHER, Philip, BOSTOCK, James and PERRY, John (2015). Review of established methods in event research. Event Management, 19 (1), 93-107.
SHARPLES, Liz, CROWTHER, Philip, OREFICE, Chiara and MAY, Daryl, eds. (2014). Strategic Event Creation. Oxford, UK, Goodfellow Publishers Limited.
DONLAN, Leah and CROWTHER, Philip (2014). Leveraging sponsorship to achieve consumer relationship objectives through the creation of ‘marketing spaces’: An exploratory study. Journal of Marketing Communications, 20 (4), 291-306.
CROWTHER, Philip (2011). Marketing event outcomes : from tactical to strategic. International Journal of Event and Festival Management, 2 (1), 68-82.
CROWTHER, Philip and DONLAN, Leah (2011). Value-creation space : the role of events in a service-dominant marketing paradigm. Journal of Marketing Management, 27 (13-14), 1444-1463.
CROWTHER, Philip (2010). Marketing space : a conceptual framework for marketing events. The Marketing Review, 10 (4), 369-383.
CROWTHER, Philip (2010). Strategic application of events. International Journal of Hospitality Management, 29 (2), 227-235.
CROWTHER, Philip and BEARD, Colin (2008). Events education : the value of ‘real world’ learning. LINK, 20, 35-37.