Items where SHU Author is "Dunn, Katie"

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DUNN, Katherine and HARNESS, David (2019). Whose voice is heard? The influence of user-generated versus company-generated content on consumer scepticism towards CSR. Journal of Marketing Management.

DUNN, Katie and HARNESS, David (2018). Communicating corporate social responsibility in a social world: The effects of company-generated and user-generated social media content on CSR attributions and scepticism. Journal of Marketing Management, 34 (17-18), 1503-1529.

This list was generated on Wed Jun 19 23:17:31 2019 UTC.