Items where SHU Author is "Dunn, Katie"

Up a level
Export as [feed] Atom [feed] RSS
Group by: Item Type | Full Text | No Grouping
Jump to: Article
Number of items: 2.

Article

file
DUNN, Katherine and HARNESS, David (2019). Whose voice is heard? The influence of user-generated versus company-generated content on consumer scepticism towards CSR. Journal of Marketing Management.

file
DUNN, Katie and HARNESS, David (2018). Communicating corporate social responsibility in a social world: The effects of company-generated and user-generated social media content on CSR attributions and scepticism. Journal of Marketing Management, 34 (17-18), 1503-1529.

This list was generated on Wed Jun 19 23:17:31 2019 UTC.