Can brand personality differentiate fast food restaurants?

ALI, Alisha and SHARMA, Vishal (2014). Can brand personality differentiate fast food restaurants? Research in Hospitality Management, 4 (1/2), 13-19.

Full text not available from this repository.

Item Type:	Article
Research Institute, Centre or Group - Does NOT include content added after October 2018:	Sheffield Business School Research Institute > Service Sector Management
Departments - Does NOT include content added after October 2018:	Sheffield Business School > Department of Service Sector Management
Page Range:	13-19
Depositing User:	Alisha Ali
Date Deposited:	01 May 2015 12:35
Last Modified:	18 Mar 2021 19:00
URI:	https://shura.shu.ac.uk/id/eprint/9767

Actions (login required)

View Item

Downloads

Publication Metrics