What no pasties!? : reading the Cornish tourism brochure

TRESIDDER, Richard (2010). What no pasties!? : reading the Cornish tourism brochure. Journal of Travel and Tourism Marketing, 27 (6), 596-611.

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Abstract

This article introduces a conceptual model for the analysis of tourism marketing texts, and provides a social semiotic reading of the Visit Cornwall brochure to demonstrate how the model may be applied. The conceptual model provides an insight into how the cultural meaning of tourism moves from culturally constituted world of tourism marketing, to that of the individual consumer. By understanding how individuals interpret marketing texts, and how they relate to the signs and images used within tourism marketing, it is possible to develop coherent strategies that are tailored to market segments or groups, while identifying the significance, ethics, and validity of the discourses utilized within contemporary tourism marketing practices.

Item Type:	Article
Uncontrolled Keywords:	UoA26
Research Institute, Centre or Group - Does NOT include content added after October 2018:	Sheffield Business School Research Institute > Service Sector Management
Identification Number:	https://doi.org/10.1080/10548408.2010.507152
Page Range:	596-611
Depositing User:	Rebecca Jones
Date Deposited:	28 Sep 2012 10:48
Last Modified:	18 Mar 2021 07:09
URI:	https://shura.shu.ac.uk/id/eprint/6392

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