BULL, Christopher and ADAM, Alison (2011). Virtue ethics and customer relationship management: towards a more holistic approach for the development of 'best practice'. Business Ethics: A European Review, 20 (2), 121-130.
Full text not available from this repository.Abstract
This paper focuses much-needed attention on the ethical nature of customer relationship management (CRM) strategies in organisations. The research uses an in-depth case study to reflect on the design, implementation and use of ‘best practice’ associated with CRM. We argue that conventional CRM philosophy is based on a fairly narrow construct that fails to consider ethical issues appropriately. We highlight why ethical considerations are important when organisations use CRM and how a more holistic approach incorporating some of Alasdair MacIntyre’s ideas on virtue ethics could be relevant.
Item Type: | Article |
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Research Institute, Centre or Group - Does NOT include content added after October 2018: | Cultural Communication and Computing Research Institute > Communication and Computing Research Centre |
Identification Number: | https://doi.org/10.1111/j.1467-8608.2011.01613.x |
Page Range: | 121-130 |
Depositing User: | Users 56 not found. |
Date Deposited: | 25 Sep 2012 15:38 |
Last Modified: | 19 Mar 2021 00:01 |
URI: | https://shura.shu.ac.uk/id/eprint/6233 |
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