ROWLEY, J. and SLACK, Frances (2003). Kiosks in retailing: the quiet revolution. International journal of retail and distribution management, 31 (6), 329-339.
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Abstract
Kiosks have the potential to be a significant application of IT in retailing, information provision and service delivery. This article discusses and analyses the application of kiosks as a channel for in-store service delivery. For these kiosks a taxonomy that characterises kiosks by their function: inform, interact, transact and relate is proposed. Eight case study examples of in store kiosks are analysed in using a framework that includes environment, task, audience, and technology. Included are: kiosks used by Halifax, Daewoo, Argos, Ikea, Debenhams, GNER, Sainsbury’s. and Boots. Both the taxonomy and the framework provide a basis for further analysis of the role of kiosks in service delivery, by allowing analysis and discussion of individual kiosks to be contextualised within a wider framework.
Item Type: | Article |
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Additional Information: | © Emerald Group Publishing Limited |
Uncontrolled Keywords: | Kiosks, Service Delivery, Retailing |
Research Institute, Centre or Group - Does NOT include content added after October 2018: | Cultural Communication and Computing Research Institute > Communication and Computing Research Centre |
Departments - Does NOT include content added after October 2018: | Faculty of Science, Technology and Arts > Department of Computing |
Identification Number: | https://doi.org/10.1108/09590550310476060 |
Page Range: | 329-339 |
Depositing User: | Ann Betterton |
Date Deposited: | 24 Apr 2007 |
Last Modified: | 18 Mar 2021 14:20 |
URI: | https://shura.shu.ac.uk/id/eprint/6 |
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