SIT, KJ, BALLANTYNE, EEF and GORST, Jonathan (2022). Profiling shoppers’ coping behaviours during a pandemic crisis: A regulatory focus perspective. Journal of Retailing and Consumer Services, 64, p. 102811.
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Abstract
Using the regulatory-focus theory (i.e. promotion- and prevention-focused concepts), the research investigates shoppers' positive/negative coping behaviours and segmentation linked to COVID-19. Supported by an online survey with 213 shoppers conducted after the first national lockdown (March 2020), factor analysis identified a set of four shopping factors meaningful to profile shoppers’ coping behaviours and segmentation. Positive coping is represented by quality-, price- and brand-focused shopping factors, whereas negative coping is represented by store-focused. The resultant three shopper segments are known as the mindful shopper (positive and negative coping), and the indulgent and the optimal shoppers (more positive coping).
Item Type: | Article |
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Uncontrolled Keywords: | 1503 Business and Management; 1505 Marketing; 1506 Tourism; Marketing |
Identification Number: | https://doi.org/10.1016/j.jretconser.2021.102811 |
Page Range: | p. 102811 |
SWORD Depositor: | Symplectic Elements |
Depositing User: | Symplectic Elements |
Date Deposited: | 03 Nov 2021 10:17 |
Last Modified: | 18 Apr 2023 01:18 |
URI: | https://shura.shu.ac.uk/id/eprint/29267 |
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