Profiling shoppers’ coping behaviours during a pandemic crisis: A regulatory focus perspective

SIT, KJ, BALLANTYNE, EEF and GORST, Jonathan (2022). Profiling shoppers’ coping behaviours during a pandemic crisis: A regulatory focus perspective. Journal of Retailing and Consumer Services, 64, p. 102811.

[img]
Preview
PDF
Sit_Ballantyne_Gorst_Profiling shoppers coping behaviours during a pandemic crisis.pdf - Accepted Version
Creative Commons Attribution Non-commercial No Derivatives.

Download (400kB) | Preview
Official URL: https://www.sciencedirect.com/science/article/pii/...
Link to published version:: https://doi.org/10.1016/j.jretconser.2021.102811

Abstract

Using the regulatory-focus theory (i.e. promotion- and prevention-focused concepts), the research investigates shoppers' positive/negative coping behaviours and segmentation linked to COVID-19. Supported by an online survey with 213 shoppers conducted after the first national lockdown (March 2020), factor analysis identified a set of four shopping factors meaningful to profile shoppers’ coping behaviours and segmentation. Positive coping is represented by quality-, price- and brand-focused shopping factors, whereas negative coping is represented by store-focused. The resultant three shopper segments are known as the mindful shopper (positive and negative coping), and the indulgent and the optimal shoppers (more positive coping).

Item Type: Article
Uncontrolled Keywords: 1503 Business and Management; 1505 Marketing; 1506 Tourism; Marketing
Identification Number: https://doi.org/10.1016/j.jretconser.2021.102811
Page Range: p. 102811
SWORD Depositor: Symplectic Elements
Depositing User: Symplectic Elements
Date Deposited: 03 Nov 2021 10:17
Last Modified: 18 Apr 2023 01:18
URI: https://shura.shu.ac.uk/id/eprint/29267

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics