Aesthetic logics, terroir and the lamination of grower champagne

SMITH MAGUIRE, Jennifer and CHARTERS, Steve (2020). Aesthetic logics, terroir and the lamination of grower champagne. Consumption, Markets and Culture.

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Abstract

This paper examines how aesthetic institutional logics and objects shape markets. We focus on the champagne field, for which dominant category conventions include luxury, celebration and protected regional origin (exemplified by grande marque champagne). Our attention, however, is on more recent, alternative conventions, such as site-specific terroir and passionate artisanality (exemplified by ‘grower champagne’). In analyzing how trade associations, small-scale producers and wine writers represent champagne, we offer an approach that is sensitive to both top-down and bottom-up dynamics of logics. Drawing on the concept of lamination to provide a processual bridge between category conventions and institutional objects (and thus logics), we find that representations from the three actor groups build up—layering and (at least partially) overlapping—such that both dominant and alternative frames come to shape the champagne field. We suggest how divergent representational practices may be directed at and by a common aesthetic institutional object.

Item Type:	Article
Uncontrolled Keywords:	1502 Banking, Finance and Investment; 1505 Marketing; 2002 Cultural Studies
Identification Number:	https://doi.org/10.1080/10253866.2020.1730823
SWORD Depositor:	Symplectic Elements
Depositing User:	Symplectic Elements
Date Deposited:	17 Feb 2020 16:52
Last Modified:	02 Sep 2021 01:18
URI:	https://shura.shu.ac.uk/id/eprint/25835

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