JONES, Scott Phillip (2019). Existential isolation...Press play to escape. Marketing Theory.
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SJ MT Short Story-Telling - Existential Isolation... Press Play to Escape.pdf - Accepted Version All rights reserved. Download (388kB) | Preview |
Abstract
While consumer research has frequently visited the fantastical search for escape from everyday life, this story (part autoethnographic, part fiction – all the characters and incidents are the author’s creation) documents a solo consumer’s spirited desire to escape from beyond what quotidian life affords, and society’s sometimes unwelcome gaze, in a more sombre and hermit form than has previously been explored. The story plays on immersion, narrative transportation, and parasocial imaginings around a prolonged binge-watch marathon and coping with the existential isolation, a resource in constant need of replenishment.
Item Type: | Article |
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Uncontrolled Keywords: | MD Multidisciplinary |
Identification Number: | https://doi.org/10.1177/1470593119897758 |
SWORD Depositor: | Symplectic Elements |
Depositing User: | Symplectic Elements |
Date Deposited: | 29 Oct 2019 14:35 |
Last Modified: | 18 Mar 2021 02:52 |
URI: | https://shura.shu.ac.uk/id/eprint/25338 |
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