From pushchairs to wheelchairs: understanding tensions in family decision making through the experiences of adult children caring for ageing parents

DEAN, Dianne, KELLIE, Jean and MOULD, Pat (2014). From pushchairs to wheelchairs: understanding tensions in family decision making through the experiences of adult children caring for ageing parents. Journal of Marketing Management, 30 (15-16), 1703-1721.

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Official URL: https://www.tandfonline.com/doi/abs/10.1080/026725...
Link to published version:: https://doi.org/10.1080/0267257x.2014.934268

Abstract

Within a modern family life, roles have changed significantly; however, relatively little attention has been given to the increased health and longevity of parents. This article focuses on the tensions relating to the transitional role of parent as ‘carer of the child’ to child as ‘carer of the parent’ as parents age. This article focuses on the experiences of adult children as they care for their parents and the related tensions that emerge and coping strategies that are adopted. Adopting an interpretive approach we shed light on the decision-making practices around shopping, residential arrangements and other consumer choices and how they take place in complex arenas of intricate family interactions, influence and power. Key themes that emerged were strategies adopted by both the adult child and ageing parent to attain or retain control in an increasingly sensitive environment where there is no roadmap to guide either party.

Item Type: Article
Uncontrolled Keywords: 1505 Marketing; 1504 Commercial Services; 1503 Business And Management
Identification Number: https://doi.org/10.1080/0267257x.2014.934268
Page Range: 1703-1721
SWORD Depositor: Symplectic Elements
Depositing User: Symplectic Elements
Date Deposited: 12 Mar 2019 12:19
Last Modified: 18 Mar 2021 06:25
URI: https://shura.shu.ac.uk/id/eprint/23830

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